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The web site yjdelivery.co.uk has the following on the web site, "Seeing the world through yellow-tinted spectacles." We saw that the website also said " Is a bicycle based delivery service operating in Coventry." It also said " As a licensed Postal Operator we deliver mail to thousands of homes and businesses within the postcode areas of CV1 to CV6. We also provide a courier service, delivering small packets and parcels up to 5kg across the city. Our service is unique to Coventry in that it offers three distinct benefits. Speedy and efficient delivery in densely congested areas. At a greatly reduced cost." The header had Yellow Jersey as the highest ranking optimized keyword. This keyword is followed by Royal Mail, Post Office, and Coventry which isn't as urgent as Yellow Jersey.